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Angus Cloud, Caleb McLaughlin, Iris Apatow & Zaya Wade Star in Puma's New Must-See Campaign
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Date:2025-04-10 17:41:00
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Puma's latest star-studded campaign is giving us the Euphoria and Stranger Things crossover we didn't know we needed.
The Forever.Classic. campaign, which pays homage to the sportswear label's timeless and iconic shoes and apparel, is fronted by Angus Cloud of Euphoria, Caleb McLaughlin of Stranger Things, Iris Apatow of The Bubble and Dwyane Wade's daughter Zaya Wade. In the campaign, the stars are seen wearing all the most coveted Puma gear from suede sneakers to trendier takes on classic looks, like pairs with platform soles. The campaign, shot by Forbes 30 under 30 Art & Style select, Kendall Bessent, showcases a new wave of creatives sporting the most timeless Puma styles.
E! got a chance to chat with the stars about the new campaign, their favorite Puma looks, the correct way to lace up your Puma sneakers, iconic advice they've received in their careers and more. Scroll below to shop some classic Puma kicks and apparel, plus check out our interview with Angus, Zaya, Iris and Caleb.
These unisex Puma suede sneakers come in so many colorways, like this classic navy and white pair. Sport them with any casual outfit for the perfect, comfortable and timeless sneaker.
These platform Cali Dream sneakers are ultra cool. The leather and suede detailing plus the chunky platform sole are super trendy, and the black and white color blocking will pair well with anything. They're the perfect kicks to get you through your everyday in style.
The Puma classics collection has such timeless and wearable outerwear pieces, like this faux fur jacket that's currently on sale for $90 instead of the original $130 price. It'll keep you warm and stylish all throughout the rest of winter.
This Puma hoodie pays homage to all of the brand's most iconic logos. It's an eye-catching piece with a fitted silhouette that you can wear with a casual outfit or just to lounge in.
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