Current:Home > StocksChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Secure Horizon Growth
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
Oliver James Montgomery View
Date:2025-04-07 08:37:20
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (9171)
Related
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Toby Keith announces Las Vegas concerts amid cancer battle: 'Get the band back together'
- Taylor Swift, Brittany Mahomes cheer on Travis Kelce at Chiefs game with touchdown handshake
- JAY-Z weighs in on $500,000 in cash or lunch with JAY-Z debate: You've gotta take the money
- The Daily Money: Spending more on holiday travel?
- Norma makes landfall near Mexico's Los Cabos resorts
- Former NSA worker pleads guilty to trying to sell US secrets to Russia
- Live with your parents? Here's how to create a harmonious household
- Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
- The Book Report: Washington Post critic Ron Charles (October 22)
Ranking
- Skins Game to make return to Thanksgiving week with a modern look
- Ex-officer sentenced after assaulting man during unrest in Minneapolis after murder of George Floyd
- Man faces attempted murder charge after California deputy is shot during hit-and-run investigation
- Top Chinese diplomat to visit Washington ahead of possible meeting between Biden and Xi
- Military service academies see drop in reported sexual assaults after alarming surge
- With another election cycle underway, officials aim to quell fears of voter fraud, rigging
- Top Chinese diplomat to visit Washington ahead of possible meeting between Biden and Xi
- Taylor Swift's 'Eras' wins box office as 'Killers of the Flower Moon' makes $23M debut
Recommendation
Woman dies after Singapore family of 3 gets into accident in Taiwan
Dwindling fuel supplies for Gaza’s hospital generators put premature babies in incubators at risk
Aruba requests van der Sloot case documents, including his description of killing Natalee Holloway
Rebecca Loos Slams David Beckham For Portraying Himself as the Victim After Alleged Affair
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
Michigan State didn’t seek permission or pay for Hitler-related quiz content, YouTube creator says
More than $1 million in stolen dinosaur bones shipped to China, Justice officials say
A Swiss populist party rebounds and the Greens sink in the election. That’s a big change from 2019